Unveiling the Ownership of Properly: A Breakdown of Canada’s Innovative Real Estate Startup

by sanky roy

Introduction: Properly is a revolutionary real estate startup that has garnered significant attention in Canada. As a leading real estate knowledge platform, Properly empowers individuals with information and tools to make informed decisions about real estate investment. One intriguing aspect that often piques curiosity is the ownership of this innovative startup. In this beginner’s guide, we will delve into the ownership of Properly and shed light on the individuals and entities behind its success.

The Founders

Properly was co-founded by Anshul Ruparell and Sheldon McCormick in 2018. With a shared passion for real estate and technology, these visionary entrepreneurs set out to disrupt the real estate market in Canada. Anshul Ruparell, a former executive at BlackBerry, brought his expertise in technology and innovation to the table, while Sheldon McCormick, a seasoned real estate agent, contributed his in-depth knowledge of the industry.

Early Investors

To transform Properly from an idea into a reality, the founders sought investment from key individuals and venture capital firms. Notable early investors included OMERS Ventures, a subsidiary of the Ontario Municipal Employees Retirement System, and FJ Labs, a prominent early-stage investment fund. Their financial support and strategic guidance laid a strong foundation for Properly’s growth.

Strategic Partnerships

In addition to securing investment, Properly forged strategic partnerships with established players in the real estate industry. Collaborations with industry leaders, such as Royal LePage, a leading Canadian real estate brokerage, and Dwell, a full-service property management company, added credibility and strengthened Properly’s market position.

Growth and Expansion

With successful seed funding and strategic partnerships, Properly experienced rapid growth. The startup expanded its services to various cities across Canada, including Toronto, Vancouver, and Calgary. The team at Properly continuously refined their technology and expanded their real estate data resources to cater to the evolving needs of their users.

Series A Funding

In 2020, Properly announced a significant milestone with its Series A funding round. The round was led by Prudence Holdings, an investment firm focused on technology-enabled businesses. The participation of Prudence Holdings marked their confidence in Properly’s potential and further solidified the startup’s financial standing.

Current Ownership

Structure As of our knowledge cutoff in September 2021, Properly’s ownership structure comprises a combination of early investors, strategic partners, and the founders themselves. The founders, Anshul Ruparell and Sheldon McCormick, maintain a significant ownership stake, aligning their interests with the success and growth of the company.

Notable Advisors

Apart from the ownership structure, Properly has benefited from the guidance and expertise of prominent advisors. These advisors, with extensive experience in real estate, technology, and finance, have played a pivotal role in shaping Properly’s strategy and fostering its growth.

Commitment to Transparency

Properly takes pride in its commitment to transparency and ensuring its users have access to reliable information. While the ownership structure may evolve over time, Properly aims to maintain transparency and communicate any significant changes to its user base and stakeholders.

User Satisfaction and Reviews

One of the best ways to assess the credibility and reliability of any real estate knowledge platform is by looking at user satisfaction and reviews. Properly boasts an impressive track record of positive reviews, indicating that users appreciate the value it provides in their real estate investment journey.

of democratizing real estate knowledge and empowering individuals to make informed decisions. With its innovative approach and strong ownership structure, Properly is well-positioned to shape the future of real estate investment in Canada.


In this beginner’s guide, we explored the ownership of Properly, Canada’s leading real estate knowledge platform. We discovered that Properly was founded by Anshul Ruparell and Sheldon McCormick, who brought their expertise in technology and real estate to create a disruptive startup. Early investors and strategic partnerships played a vital role in Properly’s growth and success. The ownership structure, as of September 2021, consists of a combination of founders, early investors, and strategic partners. With a commitment to transparency and user satisfaction, Properly continues to revolutionize the real estate industry and empower individuals with knowledge. As Properly moves forward, its vision of making real estate investment accessible to all remains at the forefront, solidifying its place as a key player in the Canadian real estate market.

Disclaimer: Please note that the information provided in this blog post is based on our knowledge up until September 2021, and ownership details may have changed since then. We recommend referring to the official Properly website or reliable sources for the most up-to-date information on ownership and related matters.

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